SMS / Text Message Notifications

The Belly Button · Chemmo Holdings, LLC · Last updated: May 24, 2026

How text-message consent works for The Belly Button — what we send, who receives it, how people agree to receive it, and how to stop.

1. What this messaging program is

The Belly Button is a labor-day notification app. Its only use of SMS is to deliver time-sensitive personal notifications — that an account holder (an expectant mother) has gone into labor, and the status updates she chooses to send during labor — to the specific personal contacts she has added to her notification circle (her care team, family, and close friends).

This is not a marketing or promotional program. We do not send advertising, recurring campaigns, newsletters, or any SMS the account holder did not trigger. Messages are sent only around an individual labor event, at the account holder's direction.

2. How recipients consent to receive texts

Consent is collected inside the app, before any text is sent, through the following workflow:

1. The account holder adds a contact. Before labor, she builds her notification circle in the app. For each person she wants to reach by text, she enters that person's name and mobile number and selects Text message (SMS) as the delivery channel for that contact.
2. She confirms she has that person's permission. The app will not save an SMS contact until she affirmatively accepts this consent statement:
   "I confirm that this person has given me permission to receive labor-day notifications from The Belly Button at this mobile number by text message, and I understand they can reply STOP at any time to unsubscribe."
3. The recipient's first text identifies the program and how to opt out. The first SMS any recipient receives names who added them, states what the messages are for, and gives clear opt-out instructions (see the welcome message in Section 3). A recipient who did not want to be added simply replies STOP and receives no further messages.

Because recipients are personal contacts of the account holder rather than the paying user, this two-sided design — the account holder's explicit permission confirmation, plus an identifying first message with immediate opt-out — is how a recipient consents to the program.

3. Sample messages

4. Opting out and getting help

STOP, START, and HELP are honored at the carrier level for U.S. and Canadian numbers in accordance with carrier rules. A recipient can also be removed at any time by emailing us at the address below, or by asking the account holder to remove them from her circle.

5. Message frequency and cost

Message frequency is not recurring and varies by event — typically a small burst of messages around a single labor event, and none at other times. The Belly Button does not charge for text messages, but your mobile carrier's standard message and data rates may apply.

6. How we handle mobile numbers

Recipient mobile numbers are used solely to deliver the notifications described above. We do not sell mobile numbers, and we do not share them with third parties for marketing. The only third party that receives a recipient's number is our SMS delivery provider (Twilio), which transmits the message on our behalf. No mobile information is shared with third parties or affiliates for marketing or promotional purposes. Full detail is in our Privacy Policy.

7. Contact

Chemmo Holdings, LLC
The Belly Button
Email: admin@chemmoholdings.com